Starbucks is a company that not only serves goods but also does good. They recognize the immense impact one can make on the environment and encourage all to do their part to conserve and reduce their eco-footprint.
The creative objective was to concept and Art Direct the visuals for the 2016 Earth Day campaign. Scope of work included creating a window display and in-store environment that delivered the message of eco-consciousness, as well as creating a spotlight on the Featured Cube for the LTO merchandise to promote in-store sales.
The key visuals are created using vector assets. The illusion of the globe is created through the marriage of two rings of coffee stain.
In-store point of purchase design from Wallbay to Featured Cube layout. Tips and tricks of how to lower eco footprint and ways to repurpose old coffee ground are scattered like Easter eggs throughout the merchandise.