‘Engaging’ and ‘Exciting’ are words rarely used when describing a typical AT&T store visit. To disrupt the mundane experience, an interactive questionnaire table was created to guide consumers to their most suitable mobile plan. This experience is also a natural lead-in to conversations with store reps.

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Drawing inspiration from the classic game boards, Pixel Planet invites customers to explore regions, make choices and follow a path to a plan.

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Simulation of the table in action. Light path leads to the Persona: Tightrope Walker.

Simulation of the table in action. Light path leads to the Persona: Tightrope Walker.

 
 

The end dial reveals a Persona animation. The corresponding QR code directs consumers to a mobile landing page where they can learn more about their recommended plan and explore other personas.

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Training materials are created for the sales rep to get acquainted with the game table and the recommendation plan that goes along with each Persona outcome.